Our Services
Hard data and soft insight into the following:
1. Viability of a new concept/proposition and reasons why
2. Price point sensitivity
3. Competitor information
4. Routes to market
5. Insights into merchandising and packaging solutions
6. Likelihood to buy new concept
7. Ways to increase and broaden range of appeal
8. What type and level of supporting material is relevant and appealing
Typical Problems Businesses Face
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How will our new concept be received in the marketplace?
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How much do we invest in bringing this product to the market, and how sure are we that it will sell?
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We want to make our decisions based on research, not just gut feeling
Clear Advantages
Most of our competitors would use offline focus groups, and although this is useful in certain areas, the advantage of online groups is that because participants are "hidden" they usually give more honest and open feedback.
Client observers may watch us online so it is very easy for them to prompt us to probe further in specific areas without disturbing the flow of the group.
Online focus groups have increased value if the concept is going to be rolled out online as the concept is then being researched in its natural environment.
How it Works
Firstly, we run online focus groups to gain soft insights into your proposed concept. This would include some stimulus material to get feedback on the visual look. Images of the product, or pictures of packaging, merchandising, or even an ad storyboard or voiceover work well here.
It's important to remember that this could be either a totally new product or a new advertising concept for an existing product.
Secondly, we implement an online survey which provides the hard data which should typically substantiate the online focus group findings.
Our expertise, of course, is in combining the hard data and soft insight to deliver an informed and total research solution.
Main Benefit
Online focus groups have no geographic bias so the findings can be as wide and varied as are required. In the end, you, the client, gets an idea of how your concept is viewed across all the key markets and audience profiles you are looking to target.
Checklist
When looking for a research partner, it’ always good to see if that company has:
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