Online Surveys

Online surveys enable you to gain cost effective coverage of target audiences , with real time feedback via online reporting portals.
 

Inter-active and engaging online surveys keeps participants attention and means higher completion levels. Stimulus materials including video, images, screenshots can be incorporated to allow for visual representation of various elements, notably product and promotions.
 

Ease of data capture and analysis means that we can deliver research findings within 7 days of completion of fieldwork.
 

 

Typical Problems Businesses Face

1. The client has been using offline postal surveys which are time consuming, have notoriously low response rates and are incredibly expensive to analyse

2. Has not conducted research before so doesn’t understand their key audiences but would like to find out more

3. Would like to conduct online research but are unsure whether the required participant profile can be found
    
    

Clear Advantages

Although there are many online survey service providers, we firmly believe that the high level of interactivity that comes with it makes our software stand out among the rest.
 

More crucially, by combining online quantitative and qualitative research techniques, we believe this enhances our online survey proposition and provides a more rounded research solutions delivering:
 

• Depth and level of analysis

• Interpreting the results in a way which is relevant to the research brief and more importantly making it clear how to implement specific actions based on the findings

• The hard data complement the soft insight received from online qualitative research to provide a deeper understanding of findings

 

How It Works

1. Survey questionnaire is agreed on and signed off by client in Word document format

2. The questionnaire is then given to our survey scripters who then build the actual online survey

3. A draft link is provided for client to view survey online and then sign off.

4. Thereafter, the link is given to the online panel provider, who provides the participants, unless we are accessing external databases, i.e organisations customer base.

5. At this point, emails are sent to the target market online panel with a link to the survey, until the guaranteed number of responses has been reached.

6. We convert the survey data into statistical analysis packages for evaluation.

7. The research findings are collated and the client is debriefed.
    

 

Main Feature

The respondent answers are captured and stored in a software database, making sure that analysis can be done quickly and accurately, and at a fraction of the price it would take in an offline environment.
 

 

Other Benefits

Some of the other benefits of this method include real time insight, and a guaranteed number of participants when using an online panel provider.

 

 

Checklist

A good online survey provider will:

• Write a quality questionnaire.

• Provide in depth analysis.

• Have examples of previous surveys to show.