Our Services
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Comprehensive web usability analysis, including insight into how a client's website is perceived by the marketplace
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Benchmarking how a website ranks against competitors' sites
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1-2-1 online in-depth interviews to understand a consumers thought process for internet searching & finding information
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Insight into new design ideas and concepts
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Establishing compliance ratings, including the site's level of accessibility
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Eye tracking studies, which determine which parts of the pages are being most viewed
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Researching key customer motives, and aligning web usability and site content to go on with them
Typical Problems Businesses Face
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Inability for customers to differentiate your site from competitors’ sites
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Web browser retention is low, with user not staying on the site for long. This is usually due to bad design, confusing navigation or faulty content
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Online product sales are unsatisfactory
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Lack of a clear website identity and branding
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A site search feature that is low on the web usability scale
Clear Advantages
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We offer a complete web usability research solution, all developed in house. This is in contrast to most of our competitors who usually pull in expertise from various elements of web usability and bolt research onto the end, as an afterthought
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Using online focus groups in tandem with web usability evaluation is a new and effective approach. Online focus groups provide great insight, as online is the natural environment for web usability research
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Integrating online focus groups with 1-2-1 in-depths provides the ultimate understanding of the online user thought process prior to reaching site and then actual experience of the site
How It Works
The service is divided into two main areas.
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Website usability and evaluation.
a: High level evaluation by a number of in-house usability consultants, using tools such as benchmarking and eye trackers.
b: User group testing with a small group of people.
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Insights into website browsing triggers, the overall look of the site and the effectiveness of potential content and services.
a: This usually comprises online focus groups which are exposed to a range of stimulus materials in order to gain insight into customer preferences.
Main Feature
Online focus groups are the natural environment to research online customer experience.
Replicating a customers actual online experience, online focus groups stimulate rich insights and feedback into the current customer experience and how it could be improved. Being able to show web sites, video & visuals online focus groups get right to the heart of the online customer experience.
Checklist
When looking for online customer experience research, you should typically find:
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