Friday, August 22nd, 2008
- No peer pressure in groups or dominant personalities as online, therefore opinions are more honest and open
- No geographical boundaries when online
- Much easier and more cost effective to get participants online at the same time than to get them to meet at a specific venue
- More cost effective - no need to pay hotel room for groups or participants transport costs and food/drink etc
- Can stimulate and constrain participants with a private message
- Initial response by individuals and then stimulates discussion amongst participants
- Real time sessions with active facilitation
- Everyone plays an active role and responds to all the questions
- Group members post their personal views and then comment on others; no one is able to dominate the group
- Faster turnaround – response is captured in real-time and projects can be completed in as few as 10 days
- Respondents can participate from different regions, reducing regional bias.
- Researchers, participants and clients can attend groups from a computer location of their choosing
- Enables quick, easy and low cost discussions with online panels and customer databases
- Appropriate for groups where participant anonymity is preferable
- Easier to recruit tough-to-find targets who would be unlikely to come to traditional groups
- Lower cost – e groups cost less than traditional groups and also eliminate travel and venue hire costs
- Significant savings on time, recruitment, incentives, transcription and travel
Posted in Online Focus Groups | 8 Comments »
